TRADERS have stepped up their efforts to pull more visitors into their shops as thousands of people descend on the Fylde coast for The Open.
Businesses were asked to get into the competitive spirit by designing a golf-themed window display to boost trade as the tournament gets under way in the town.
Clothing shop Coco and Tom, on Green Street, Lytham, were judged to be the winner the contest by the Mayor of Fylde, Coun Heather Speak.
Mark Courtney-Massey, owner of Coco and Tom, said: “We are really proud to have won.
“This competition is great for the area and really shows the community spirit we have.
“It’s great having The Open in the area and to see all the local businesses showing their support.”
Coun Speak added: “I am really proud the local shops and businesses are getting behind The Open.
“It’s wonderful to see such enthusiasm – there are some magnificent window displays.
“Fylde is blessed with locally owned shops and they are always attractive to visitors and residents.
“Looking at the high standard of this year’s displays I can see that the 200,000 golf visitors we’re expecting will be suitably impressed.”
Mr Courtney-Massey’s shop dressed their mannequins in vintage golf attire to display the range they have on offer as the world’s finest golfers stay in the Fylde coast.
More than 200,000 people are expected to visit Royal Lytham and St Annes during the tournament, which begins today.
Barry Lane was the first golfer on the tee at 6.19am, with last year’s winner Darren Clarke starting his defence of the title at 9.09am.
Tiger Woods was scheduled for 9.42am.
Organisers the Royal and Ancient (R&A) have organised for Mr Courtney Massey to visit the course on Saturday when he will be a VIP guest.