There was a verdant feel to Blackpool Tower as it shone green to promote a new, free, energy switching scheme.
The Ready to Switch? scheme has been taken on by Blackpool Council along with 12 other local authorities, and allows groups of residents to negotiate cheaper prices with energy companies.
More than 35,000 homes have signed up to the scheme nationally since its launch last year, saving an average of £110 on their bills.
To register or for more information visit www.readytoswitch.co.uk or contact one of the participating authorities.