The number of holidaymakers using Blackpool’s Tourist Information Centre rose by a third this year, according to new figures.
Marketing Blackpool says more than 68,000 people visited the centre, at Festival House, on the Promenade, between February and the end of the Illuminations season.
A further 21,000 phoned inquiries in to the centre during the same period, meaning a total of 89,000 people used its services - an increase of almost 17,000 on 2012’s results.
Marketing Blackpool managing director, Natalie Wyatt, said: “The team work incredibly hard to ensure that every person and every enquiry they handle is done with the utmost professionalism.
“At the end of the day it is our job to make sure that every visitor to Blackpool has a great time and that they are well informed about everything happening in the resort.”
The figures are revealed just a day after it was announced the Blackpool Resort Pass – a money saving pass for access to attractions – enjoyed sales of £980,000 in its first full season and last week was awarded best marketing initiative at the Lancashire Tourism Awards.
Natalie added: “This has been a particularly busy year for the staff at the Tourist Information Centre with the launch of the Blackpool Resort Pass earlier in the season but we are delighted to have been able to help so many people.
“There are only six staff employed at the TIC and they excel at helping visitors at every opportunity.
“These figures represent just how efficient they are at handling such large volumes of inquiries and I congratulate our tourism manager Mandy Tythe-McCallum for making such a positive contribution.”
Claire Smith, president of Stay Blackpool, has welcomed the figures.
She said: “They read incredibly well.
“It’s been a very tough year which I’m absolutely convinced is down to the economy.
“Blackpool has been really busy from what I’ve seen but the general consensus was there was an awful lot of that being day trippers.
“We know the Resort Pass has been brilliantly successful and that’s important to us hoteliers because it encourages people to stay over as they couldn’t possibly see all those attractions in one day.
“The centre is perfectly positioned on the Promenade as well because pretty much everyone walks past it.”