Smart business’ speedy start up

Grass covered car parked in Lytham Square to promote Easigrass. Pictured is Matthew Spedding and Martin Rowley.
Grass covered car parked in Lytham Square to promote Easigrass. Pictured is Matthew Spedding and Martin Rowley.
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IT’S difficult to know whether to drive it, or have a picnic on it.

For this fake grass-covered Smart car will soon be seen winging its way around the Fylde coast after Lytham businessman Martin Rowley bought an Easigrass franchise.

The Carpets of Lytham owner has branched out after getting several queries about the latest time-saving gardening craze at his Preston Road store.

Grass

He said: “Artificial grass is getting more and more popular all the time and it’s taking off in a big way.

“We launched it in the middle of Lytham on Saturday and we’ve already got four jobs on the go through that.

“I’m going to be the Easigrass agent for the North West and I’m looking at developing the business as much as I can.

“We’ve had a lot of interest in it and it’s already taking off.”

The fake grass famously courted controversy last year when it was allowed in displays at the Chelsea Flower Show for the first time.

It initially was awarded a Silver Gilt, but this year designer Diarmuid Gavin walked away with a prestigious gold award for his garden design created in conjunction with Easigrass.

The synthetic grass has since helped win a gold at the BBC’s Gardener’s World Live event in Birmingham. Mr Rowley added: “You just wouldn’t know it’s not grass. and the main thing is it has won gold at Chelsea.

“I kept getting people asking for fake grass in the carpet shop so it seemed right to go into this.”

Mark Cleaves of Clifton Drive South, St Annes, turned to fake grass last year.

He said: “It may not be exactly the same, but with a family, it has saved me a lot of time mowing. I think the newer stuff will be even better as technology improves.”