Blackpool has come bottom of the league table for pay in the North West, according to a new study.
People in the resort earn an average of £22,300 a year, more than £15,000 less than the best paid areas such as Trafford in Manchester.
The ManpowerGroup Pay League study is based on figures from the Government’s Office of National Statistics.
Average annual pay for those living in the region rose 0.4 per cent between 2013 and 2014 – slower than the rate of increase in the UK as a whole, where pay rose 0.6 per cent.
At an average of £29,900, annual pay in the North West is more than £3,000 lower than the UK average of £33,500.
However, the North West’s major cities have seen sharp increases in average earnings. Manchester and Liverpool have seen full-time pay rise by more than three per cent since 2013, four times faster than the national average and around seven times faster than the North West region as a whole.
The research claims some areas such as Ribble Valley (£37,600) and Copeland (£37,400) show the effect that a big employer can have with BAE Systems and Sellafield boosting average pay in those areas.
In Fylde , which also has a BAE presence, average pay is £34,900, putting it in fifth spot in the league table.
Wyre is listed as having an average pay of £30,300 while Preston has an average of £27,900. Liverpool’s average was £29,200 and Manchester’s £28,900.
Greg Hollis, operations manager at Manpower, said: “Manufacturing has long been a key part of the North West’s jobs economy, and the increasingly skilled nature of manufacturing work has had a profound impact on pay in the region.
“As the industrial processes carried out by employers in the region have become more complex, so the salaries have risen in line with the level of specialist skills required.”
Coun Fred Jackson, Blackpool Council’s cabinet member for urban regeneration, said: “We are aware that our local economy is heavily dependent on the service sector such as tourism and retail and that does feed through to lower than average weekly earnings when compared to other areas with a more mixed economy.
“Blackpool’s future economic prosperity is intertwined with that of the wider travel to work area across the Fylde coast.
“We are working closely with partners to encourage investment and higher skilled job opportunities in aerospace, nuclear, health, pharmaceuticals, food and drink, and energy, alongside our efforts to improve the quality of the tourism offer.
“We want to be in a position where Blackpool residents can fill skilled positions in these industries in the future, and this will feed through to improved earnings potential.
“Recent announcements demonstrate the town’s ambitions such as the planned new energy college and a bid for airport Enterprise Zone status bringing a range of new investment and jobs.”