People in Blackpool are earning less, in terms of value, than they were before the recession hit five years ago.
The real value of average earnings in the town has fallen by 22 per cent according to a study carried out by the GMB union which compares the increase in average pay with the rise in RPI inflation.
The union says it has been warning that wages have failed to keep up with inflation, meaning that workers are missing out on the upturn in the economy, including an increase in jobs.
GMB general secretary Paul Kenny said: “These alarming figures show how hard-pressed working people across the UK are struggling to pay their bills after years of wage decline and attacks on the living standards of families throughout the land.
“Working people deserve and need a decent pay rise to halt the drop in living standards.”
Blackpool is in the top 10 of towns with the highest drop in average earnings, based on official data, and is one of only two towns in the North West with a drop higher than 20 per cent – the other being Warrington.