Prom flats sale delight

A BISPHAM landmark has helped national housebuilder Persimmon Homes earn record annual profits.

The former Miners' Convalescent Home on Queen's Promenade has been transformed by the UK's largest housebuilder into luxury apartments.

The new owners of the one and two bedroom apartments – with their views of the Irish Sea – have helped Persimmon's profits rise by 5.9 per cent to 495.4m in the past 12 months.

The York-based company sold more than 12,600 homes last year – up two per cent on 2004 – even though there was a lack of confidence in the housing market.

Persimmon Homes bought the Miners' Home for 3m in 1990 and caused controversy when original plans for the building were branded as looking like something from the film Star Wars.

But when planners went back to the drawing board and kept many of the original features, campaigners against the initial plans said they were delighted with the results.

More than 100 apartments sold out within weeks of going on sale last year and a frantic bidding war broke out among prospective tenants who camped out for up to 48 hours to get their hands on keys.

The former home – now known as Admiral Point – is now being seen by bosses as a jewel in the crown for the Persimmon business.

Managing director Mark Cook said: "We are delighted with the progress of the former Miners' Home.

"Persimmon has a big presence on the Fylde with projects in Fleetwood and Thornton soon to be under way, but we are delighted with the response from people buying homes at Admiral Point.

"We feel we have kept the tradition of the Miners' Home intact as it has a special place within the Fylde."

Fortyone separate homes being built at the rear of the development are also selling fast.