An empty shop in Poulton is to become only the seventh in the UK to take part in an initiative aimed at creating the high street entrepreneurs of the future.
Wyre Council is working with PopUp Britain, the retail arm of national enterprise campaign StartUp Britain, and Booths to open PopUp Poulton on July 8 in the Teanlowe Centre.
The shop will be the first of its kind in the North West and local online retail start-ups are being sought to take part in the project.
Coun Gordon McCann, cabinet member for economic development at Wyre Council, said: “Wyre’s pop-up shop initiative in Poulton is a real chance for new businesses to have a taste of trading on the high street, particularly those who have been trading solely on the internet and feel they want to move a step closer to their customers.
“It’s the latest in a range of tactics we’re using to support Wyre business owners and boost our town centre economies, and will add another dimension to the Poulton shopping experience following the successful introduction of a weekly street market.”
Elizabeth Slee, from StartUp Britain, said: “Most online retail start-ups are beginning to realise that in order to build a solid brand, they need to spend some time on the high street, talking to customers and getting a feel for demand.
“We’re working together with Wyre Council and Booths to give start-ups who have already begun trading online, a low-cost, short-term access to their customers face-to-face. By giving them their first taste of the high street, we hope it will help create the high street entrepreneurs of the future! “
The pop-up shop will open in the former Clarks unit and run for six weeks, with new retailers taking space every two weeks. The shop has the capacity to house between five and six local start-ups, co-working and co-funding the space.
Any businesses interested in taking part should go to wyre.gov.uk/popup.