The number of visitors staying overnight in Blackpool has increased by nearly a third this summer compared to the same time last year, figures released today reveal.
The latest Omnibus survey for May to August shows the resort attracted 3.5 million adult visitors, up from 3.3 million last year.
Of those, an extra 350,000 stayed overnight, with stays up from 1.17 million to 1.52 million, a 30 per cent rise.
Events including the Mamma Mia! show, and the Blackpool’s Back TV advertising campaign are believed to have helped boost the numbers.
Coun Graham Cain, cabinet member for tourism and leisure, said: “There has been a genuinely positive vibe throughout the summer season and these figures support that.
“The dramatic increase in overnight stays is particularly encouraging and vindicates the investment we have made in Mamma Mia! as well as the extensive programme of events put together by Visit Blackpool.”
Choice Hotels, which owns The Cliffs, The Claremont and The Viking in Blackpool, said it had seen record bookings, up 10 per cent on last summer.
Eddie Nelder from Choice Hotels said: “Blackpool has always been a family destination and investment in the sea front and new visitor attractions is helping people see why this traditional resort is a great place to bring the kids for all those who loved it as children.”
Corrie Norris, of the Sea Breeze Guesthouse, on Gynn Avenue, North Shore, said: “Our numbers are definitely up, with the number of people staying during the week up by 20 to 25 per cent.
“People are also staying longer.
“I think the Resort Pass has helped and I think people can’t afford to go abroad.”
Carole Cregan, of the Clifton House Hotel, on Bairstow Street, said: “I get a lot of regular customers anyway, but I think it has been a good year.
“There has definitely been a lot of people on the Prom.”
Helen Mansell of Bamford House Hotel, on York Street, said: “The weekends are good but we still need more week-day stays. But I think the TV advertising has definitely made a difference.”