Council planners were today branded “crazy” after they threw out plans for a £10m new hotel on Blackpool Promenade.
London-based developers had wanted to start work within 12 months on demolishing existing buildings on the corner of Central Promenade and Chapel Street and replacing them with a five storey 104-bedroom hotel.
But Blackpool Council’s planning committee rejected the application last night because members were unhappy with the layout of the ground floor which included a restaurant, bar and coffee shop.
Committee chairman Coun David Owen said: “Clearly we want to see development on that site and we are determined as an authority to raise the quality of redevelopment in the borough.
“It is a prime site so while it has to be right commercially for you, it has to be right aesthetically for us.”
Blackpool architect Alan Jones originally drew up plans for an eight-storey building inspired by La Grande Arche de la Defense in Paris.
But he scaled down the design following talks with town hall planners who said it was too big.
Following the decision, Paul Chohan, who represented the applicant at the meeting, said: “There are big firms who want to come in on this development because this is a prime site and to turn down the chance of a £10m investment in the current climate is crazy.
“We are disappointed because the scheme would have created a lot of employment and would have rejuvenated not just that location, but the neighbourhood around it.
“If permission had been granted work could have started within 12 months.”
Mr Chohan said his client would now consider whether to resubmit a fresh application for the site in the future.