Paul betting on Fylde loyalty card scheme

Traders in Fleetwood have started a new loyalty card scheme.  Pictured is Paul Haslam.
Traders in Fleetwood have started a new loyalty card scheme. Pictured is Paul Haslam.
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Success seems on the cards for a high street independent trader who set up a loyalty scheme.

Paul Halsam, of Northern Rags in Fleetwood, was determined to fight the good fight for local shoppers that he set up his own computer chipped card.

His loyalty card scheme began three years ago and gives regular customers a discount.

Now the scheme has caught on, with more than 50 other retailers across the 
Fylde joining in with his discount offers scheme.

He said he has handed out more than 1,000 cards across the Fylde and beyond as his niche clothing store attracts loyal customers from as afar away as Preston and Manchester.

He said the scheme was originally intended to give something back to his own customers but he soon realised that it could spread to help his neighbouring shops.

He said: “It’s all about 
encouraging people to shop local and for shops to support each other.

“I started out tweeting businesses to see if there was any interest and would recognise my card and offer discounts.

“And it really has taken off. I have now 50 businesses on board, including Freeport in Fleetwood.

“Many people said that Freeport was the death of the high street but it brings in masses of visitors who would not come to Fleetwood otherwise and it is is great that they are joining the card scheme which may encourage visitors to the high street.

“We have 19 businesses there who will recognise the card. There are others further afield who also offer discounts, for example we have also got HMV in Blackpool who are offering discount on vinyl with the card. It’s good to get people spending locally.

“Most of my business comes from out of town so if those customers can use the card at other shops in Fleetwood that would be great.”

He said social media marketing had been successful in promoting the card and he was looking at getting a dedicated website set up.

“We have garages, cafes and restaurants, a joiner, a DJ a cake maker, a Venetian blinds business and a golf driving range taking part, pretty much something for everyone and I want it to be a one stop place for discounts.

“There have been a few negatives but those businesses are missing out because 
they don’t see the bigger 
picture.”