More than 5,500 Resort Passes have been sold since the new all-in-one attractions ticket for Blackpool was launched, new figures revealed today.
The vast majority of the sales since the March launch have been to holidaymakers prior to them arriving in the resort, hoteliers were told as they gathered at the Hilton Hotel for the annual StayBlackpool Open Day.
And Amanda Bennett, business development manager for Marketing Blackpool, said the pass was one of several new initiatives aimed at promoting Blackpool in 2013.
A Hopper bus linking the town centre with Blackpool Zoo and the Model Village is also proving popular, she said, while plans are afoot to extend the air show into a two-day event.
Ms Bennett added business tourism was also key.
She told the conference: “For example the Young Farmers conference which was recently here brought in around £4.1m in income to the resort.
“Business tourism is very important because we know people coming with organisations like this are more likely to spend more, and to come back. We are also working with the airport to increase inbound routes and we are looking at a number of domestic routes to make transport into Blackpool from far flung parts of the UK easier.”
Other speakers at the open day included Sarah Lundy, Marketing manager for Merlin; town centre BID (Business Improvement District) manager Eileen Ormand, and Bryan Lindop of Blackpool Transport. Ms Lundy revealed plans are in the pipeline for television advertising – but not until 2014 at the earliest.
She said: “Merlin generally doesn’t advertise on television unless it is for a theme park, but we are looking at doing something with Marketing Blackpool.”
Highlights of the 2013 season are:
June 8-9 Blackpool Pride
June 14-16 Sand, Sea and Spray
June 24-30 Armed Forces Week
July 27-28 Comedy Carpet Live
August 11-12 Blackpool Air Show
August 27 Ride the Lights
August 30 Illuminations Switch-On
August 30 - November 10 Blackpool Illuminations
September 6, 13, 20 and 27 World Fireworks Championships
October 19 Same Sex Dance Championships