BEAVERBROOKS has a new chief executive officer – and he’s set out a sparkling vision for the future.
The St Annes-based jewellery and watch retailer has announced Daniel Brown, former operations director at the 64-store chain, and a fourth-generation member of the Beaverbrooks family, has taken over.
Daniel (right) joined Beaverbrooks at the beginning of his career in 1995, and has since spent time with every department of the company which today boasts more than 800 staff.
He said: “It’s only natural that I chose to follow in the family footsteps and it never occurred to me to do anything other than what I’m doing.
“From a very early age, when friends at school wanted to be astronauts, I used to tell them I wanted to be a jeweller. I knew I wanted to be involved.
“I went through a really structured induction for my first 10 years and have done almost every job there is within the company.
“That was important as it put me in the rare position of gaining a thorough knowledge and insight into every role, which ultimately shaped my understanding of how every element of the business works and how I can play a part in shaping its future.”
The company has a well-established reputation over the past decade as one of the UK’s top employers, reaching 22nd place in the Best 100 Places to Work list earlier this year.
Daniel has now begun to set out an ambitious vision to turn Beaverbrooks into one of the country’s most compelling retail experiences for consumers.
He said: “We’re now going through the biggest cultural change we’ve seen yet for our business and our brand.
“Buying jewellery can sometimes be quite an intimidating experience so we want to create a warmer, friendlier environment in stores. But that’s just the start – ultimately, we want to be doing something quite incredible.
“Service in this country is, in my opinion, quite poor, so I tend to favour the American retail model which is much more customer-focused. If we can create mind-blowing experiences for our customers, then we’re setting the benchmark for raising retail standards in the UK.”
The firm still donates 20 per cent of its profits to charity.