New targets for enterprise group

AMBITIOUS PLANS: Cecil Edey of Orvia
AMBITIOUS PLANS: Cecil Edey of Orvia
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BLACKPOOL-based enterprise and business support organisation, Business Venture Group, has re-launched with a brand new identity and ambitious plans to expand the company’s portfolio of products and services.

The organisation, which has unveiled its new name ‘Orvia’, has a track record spanning 25 years of helping people start up their own enterprises and then build successful businesses.

In 2010 the company hired chief executive, Cecil Edey from Manchester-based Commission for the New Economy, who has now completed a strategic review of the business.

He says the rebrand will better reflect the range of services available to local businesses, which include enterprise, skills, finance and property services.

Mr Edey said: “The business support landscape has changed dramatically in the past year, and as an organisation operating in that marketplace we need to change with it to better meet the needs of our customers.

“Orvia’s brand identity is very strong and approachable because we wanted to build a brand around the message of being people’s best friend in business.

“Starting and growing a company can be both daunting and challenging and we want people to know that we are here every step of the way, regardless of how far they are along their business journey.”

Since its inception in 1985, Business Venture Group has built up knowledge and experience of helping people start new businesses and established companies to grow.

Its current offering spans enterprise courses and one-to-one support, skills development courses and programmes, including executive mentoring, executive coaching and leadership and management, finance including delivery of the Rosebud Micro Loan Fund on behalf of Lancashire County Developments Ltd, and property services.

Mr Edey added: “Over the coming months we’ll be launching a range of new products and services that are in tune with the needs of both small and large businesses in the region.”

The transformation to Orvia includes a new corporate identity, website, literature and marketing collateral.