Media training for small firms

Tom Willcox is helping small businesses raise their profile.

Tom Willcox is helping small businesses raise their profile.

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SMALL business owners are being encouraged to tap into a new media training and PR service to help beat the recession blues and generate new commercial opportunities.

St Annes-based PR specialist Tom Willcox, who has counted the likes of Northern Rock, Durham Business School, px Ltd and Gateshead Health NHS Trust among his former clients, has started a business on the Fylde coast aimed at helping smaller firms.

Both the Federation of Small Businesses and the Forum of Private Business last week highlighted the need for Small Businesses to be more pro-active in their pursuit of new custom – including fashioning relevant press releases to increase local awareness of their services.

Mr Wilcox said: “The media skills training is aimed primarily at smaller companies without the budget to cater for a regular, retained service which is usually the preserve of their larger competitors.

“It will equip them with a range of PR and media tools to take away and use themselves, or they can choose a tailor made pay-as-you-go service to help promote their business as and when they want.”

Sound PR and publicity strategies can play a pivotal role in helping small businesses survive the economic downturn and open up new windows of opportunity.

The Federation of Small Businesses’ Steve Pye said: “For businesses not to have a website these days is ridiculous. It’s easy to create one and the audience can be huge. They are worth every penny when done right.”

To find out more about TW Media, call 07766 088 595.