One of Britain’s best loved animated pairs are fronting a new campaign to bring more holidaymakers to Blackpool.
Inventor Wallace and his dog Gromit are the stars of new Visit England adverts which encourage people to holiday at home instead of going abroad.
And Blackpool’s tourism bosses have backed the ‘staycation’ message with the adventurous animated double act, who are set to be the star attraction at the Pleasure Beach this summer after the opening of their Thrill-O-Matic ride.
Claire Smith, president of hotelier’s association Stay Blackpool, said: “One of the advantages people have of coming to Blackpool is whatever the weather they have something to do.
“Blackpool has positioned itself ahead of all other seaside towns, purely and simply because we know how tough it is.
“But with the Resort Pass people can budget and it’s one payment before they get here.
“I can’t think of a more diverse place for so many things and we are getting better at shouting about it.”
A spokesman for Marketing Blackpool added: “There has never been a better time to enjoy a staycation because we have so much to offer the holidaymaker.
“In Blackpool we are continually working with our partners to ensure everyone visiting the resort has not just the best time ever, but that they also enjoy great value for money. We take this very seriously which is why Marketing Blackpool launched the UK’s first ever Resort Pass this year offering massive discounts to nine of our top attractions ensuring visitors and residents enjoy as much as possible while saving money.”
Animated pair’s appeal ‘will boost campaign’
Supporters of the Visit England campaign are confident it will have a positive impact on the Blackpool because of Wallace and Gromit’s universal appeal.
John Kay, general manager of the Doric Hotel, on Queen’s Promenade, Blackpool, said: “Everyone loves Wallace and Gromit.
“It’s a great idea and superb Visit England are doing this.”
He added: “I drove down the Prom the other night and it looked great.
“It was clean and tidy and the lights were all shining bright.”