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Young student gets a taste of success

John Graham, Gareth Pearson and Charlie Morton at 2am Media.

John Graham, Gareth Pearson and Charlie Morton at 2am Media.

A young design student has had a taste of success after landing a placement working with an international food development company.

Charlie Morton, a pupil at Lytham St Annes Technology College, had the opportunity of a lifetime when he was tasked with developing packaging for Pureety Gourmet Flavours.

Despite being just 16-years-old the graphic designer was trusted to develop packaging for a new product, a range of ‘ultimate casserole seasonings’, and his original designs have been put into production.

The teenager spent a week working as an office junior designer, as part of his Year 11 work experience, at creative design agency 2am in Preston.

He said: “It was an incredible experience. I know now that I would love to work in this area. Being paid for drawing would be amazing.”

John Graham, creative director at 2am, said: “We try to engineer it so that our work experience placements are as near to life as possible.

“Allowing students to work with a selection of our trusted clients means that they have a genuine experience of working in the design industry, from client brief, to concept, right through to completion.”

Charlie worked with Pureety Gourmet Flavours founder and managing director Gareth Pearson, researching existing products and how they work on supermarket shelves before preparing his own design ideas.

He said: “Charlie has captured the Pureety ethos in a nutshell with his illustrations.

“Our products are all about inspiration to get creative in the kitchen. This is exactly what these illustrations provided.”

The professional designers said they were “blown away” with Charlie’s designs, which include detailed illustrations relating to the meat flavours of the seasonings, and are pleased to be using them on the final product.

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