One of Blackpool’s oldest printing houses, Moulton Printing, is looking to the future by keeping it in the family.
Cassandra Moulton has been appointed as managing director and Helen Moulton marketing consultant as the third generation of the Moulton family to take the reins of the business.
The sisters are following in the footsteps of dad, David and grandad, Robert.
Robert Moulton established the business (with a single hand-operated printing press) from his living room in Gadsby Street, Blackpool in 1927. It has since grown to become one of the North West’s leading print suppliers employing seven. When asked about the secret of surviving not one, but five recessions, David Moulton cited the key to success as honesty, reliability and patience. He said: “After managing Moulton Printing for 50 years, I can say that success is nothing more than hard work, persistence and knowing your industry inside and out.”
Cassandra Moulton said: “I’m very fortunate to have such a wealth of knowledge within the business. Our heritage is at the heart of everything we do, and the lessons my father has taught me will allow us to continue to invest in new technology whilst retaining the original values that shaped the business.”
And investing in the latest technology is what the company has done. Over the past 12 months, the installation of a Konica Minolta digital press has allowed the business to offer smaller runs of high quality printed literature.
Helen Moulton, joined after previously running marketing campaigns for artists such as Bob Dylan, Billy Connolly and Ronnie Wood
She said despite the shift to digital forms of communication, the printed word still plays an important role in the way business interact with their customers.
She said: “By investment in new technology, we’re able to offer our clients printed solutions that work alongside digital communication.”