Retail business owners can pick up tips from one of the country’s experts.
Marketing Lancashire, the destination management organisation for the county, is offering retailers the chance to take part in a series of free workshops led by winner of Innovator of the Year, Kate Hardcastle.
Kate is an internationally respected authority on transforming the retail experience for the customer and increasing sales for retailers.
She is a regular contributor and industry commentator on BBC, ITV, Sky News, among others. New figures give the value of shopping to Lancashire’s visitor economy as £855m, an increase of four per cent 2011-2012, making the retail sector one of the county’s biggest attractions for visitors.
Ruth Connor, chief executive of Marketing Lancashire, said: “Visitors are already drawn to the county by our award-winning farm and mill shops, garden centres and destination retail outlets, as well as a wealth of quality independent and boutique stores – but in these difficult times, retailers need our support.
“With Kate’s inspiration and expert advice our aim is to help continue to develop this incredibly important sector for the county, to help retailers thrive not simply survive.”
The free workshops will take place at venues across the county throughout September.
They start on September 2 at Oswaltwistle Mills, with another at the Paradise Room, Blackpool Pleasure Beach, on September 11.
Spaces at the three-hour workshops, which start at 1pm, are limited to two per business and must be booked in advance.
More details are available at www.marketinglancashire.com/shoplancashire.