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Resort named country’s most popular in poll

Natalie Wyatt, managing director of Marketing Blackpool.

Natalie Wyatt, managing director of Marketing Blackpool.

Blackpool is the most popular seaside resort in the UK, according to research by the world’s largest travel website.

The resort attracts more than 13 million visitors annually and is officially the favourite UK seaside destination in TripAdvisor’s 2013 Travellers’ Choice Destination Awards.

Natalie Wyatt, managing director of Marketing Blackpool, said: “This is great news for Blackpool.

“Year on year with more than 13 million visits to the resort we maintain our position as the UK’s most popular seaside resort.

“To get this nod of approval from TripAdvisor is very pleasing because this means Blackpool is the destination of choice for the millions of people who use the site to review their holidays.

“These reviews are from the heart and are visitors genuine opinions which helps other travellers to make decisions encouraging them to visit Blackpool too.”

The Travellers’ Choice Destinations awards honour top travel spots worldwide based on millions of valuable reviews and opinions from TripAdvisor travellers.

Award winners were determined based on the popularity of destinations, taking into account travellers’ favourite and most highly rated places.

Angus Struthers, a spokesman for TripAdvisor, added: “These awards honour the world’s best destinations as decided by those judges that really matter - travellers themselves.

“With the choice of so many beautiful destinations in the UK, it’s fantastic that travellers have named Blackpool among the UK’s very best.”

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