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Jeweller marks 50 years

Graham Clayton with wife Jeanette and son Andrew

Graham Clayton with wife Jeanette and son Andrew

Gold is on the cards for a Blackpool jeweller who is this week celebrating 50 years in business.

In 1963 the ‘Beatlemania’ phenomenon swept the world, an average house cost £3,160 and a brand new Ford Cortina would set you back £675.

President Kennedy was assassinated and Martin Luther King made his famous ‘I Have A Dream’ speech.

In this same year a fresh faced teenager, Graham Clayton, also had a dream.

He decided to take the plunge and opened a jewellery business in Cookson Street, Blackpool.

Graham is still active in his businesses today, which has expanded to include a jewellery operation in St Annes and other property interests in the Fylde area.

And he has met some of the biggest names in showbusiness.

Graham revealed that the secret of his long term business success is hard work and, to begin with, very long hours.

He said: “I am a firm believer that you only get out of something what you put in.

“I remember that when I first started I was terrified and excited at the same time.

“I was selling cheap alarm clocks, brooches and watch straps and doing repairs to the trade.

“Now we carry a comprehensive stock of diamonds, quality watches and a vast range of gold and silver jewellery.

“I have had the great fortune to have met many wonderful characters and customers have included Frank Carson, Bruce Forsythe, Moira Anderson and Eric Morecambe.”

Graham praised his supporting team which included his wife Jeanette, sons Graham and Andrew and his long serving staff who have all helped in making the business a success.

His son Andrew who joined the family business after leaving school said: “He is 70 this year and still going strong playing a major role in the business. This is is hobby really as well as his job, he does not do much else, but he is a member of the masons and the Blackpool Rotary Club.

“He has been a driving force behind the schoolboy boxing nights they have organised for 20 years.

“He has old school values which have served him well. He is not a big believer in online sales.

He believes that selling jewellery is a personal experience. People want to handle a piece before they buy and to a great extent I have to agree.”

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