A reduction in deaths on a major Fylde road “must be more than an aspiration”, a councillor has warned.
Coun Maxine Chew has made the comments about the A585 as the Highways Agency sets out its plan to improve roads in the North West.
Meanwhile another organisation labelled the road as among the worst for road marking visibility in Lancashire.
In her response to a Highways Agency consultation on major roads, Coun Chew said: “Road safety is particularly poor on sections of the A585.
“Safety and the reduction in numbers killed must be more than an aspiration.
“As motorists get increasingly frustrated at the delays, they take more risks to try and rush through junctions, frequently passing through traffic lights when the lights are on red.”
Two people have been killed on the A585 in the last three years.
In October 2011 Herbert Van-Zill de Jong, 78, was crossing the A585 Fleetwood Road at Thistleton, near Kirkham, when he was hit by a van.
Harry Owen, 85, died after being hit by an Audi on Amounderness Way, close to the River Wyre pub roundabout, Poulton, in September last year.
Coun Chew’s response to the consultation comes as the Highways Agency plans its future strategy for road improvements across the country.
Earlier this week the Road Safety Markings Association lumped the A585 in its highest bracket for poor visibility of road markings.
In response, a spokesman for the Department for Transport, which is responsible for its upkeep, said: “Our roads are among the safest in the world. Our motorways and key routes are the responsibility of the Highways Agency, who monitor the status of network and take prompt action to remedy road markings that need improvement.”