A hotel’s group is aiming to grow its brand in 2014 with a series of new initiatives.
The Villa Group, which recently bought the Brettargh Halt hotel near Kendal and which is expanding its outside catering business held an open day at the original Villa, in Wrea Green.
Chief Executive of Marketing Lancashire Ruth Connor was on hand to open the day at the restaurant and 33 room hotel and venue which has been transformed since it was bought by Fylde entrepreneur Simon Rigby in 2010.
The group has a busy few months ahead converting the Kendal hotel into Villa Levens and in changing the Villa Express restaurant, formerly the Fairfield Arms at Kirkham, into an Italian to fit alongside the boutique budget hotel there, the former Premier Inn acquired from Whitbreads.
The group is also expanding its Villa Outside offer with catering for outside events, product launches, weddings and corporate events and provides events catering at various venues such as at Blackpool Tower, The Viva Showbar, Mains Hall, Staining Lodge and Preston North End’s Deepdale stadium.
Ruth Connor said: “It is such a positive to see this level of investment and quality going into the tourism offer. We have so much to offer to visitors but it is also up to the people of Lancashire to support initiative’s like The Villa’s.”
Jayne Taylor, general manager at the Wrea Green hotel said : “These are very exciting times for the Villa Group. We are looking to get our name out there and build on the quality, level of service and refinement associated with the brand. We have invested so much over the years, with the new kitchens the new pavilion, hall and piano bar.
“The state rooms in the hotel are of the highest standard, we had several of the top golfers here when the Open was at Lytham and we are fully booked for weddings this year.
Linda Rigby, wife of owner Simon said they were delighted with the expansion of the Villa Group and the work done on the Villa in Wrea Green.
She said: “My husband Simon had always wanted to own the Villa and had twice tried before to buy it but he was up against some of the big breweries. But then we had the recession which brought up the opportunity again, so it was third time lucky.
“It is going to be a very busy year, but that suits Simon he is only happy when he has about ten things on the go at the same time.”