SUCCESSFUL spells in front of the cameras for a limousine firm have turned into a full-blown fly-on-the-wall-documentary.
Staff at Lytham-based Jet Set Limousines are set to be the stars of the as-yet-unnamed Channel Four programme after appearing in smaller roles in other television shows.
The firm’s drivers have recently appeared in Sky One’s Ladies Who Lunch, Channel Four’s popular Four in a Bed, and have just completed a pilot show for Channel Five based on celebrity wedding planners.
The staff have been so popular on the shows that Channel Four snapped them up for a TV show of their own.
Jet Set owner Kevin Hinds said: “Our chauffeurs are appearing in so many TV shows at the moment that I’m thinking of becoming their agent and asking for a cut of any spin-off appearance money.
“The filming schedule for the fly-on-the-wall is exhausting and requires a lot of planning around our existing client commitments, although having seen a private eight minute viewing of part of the show, it looks like being a big hit. We are hopeful that all of this exposure will help to continue to raise the profile of Jet Set Limousines and our services to a much wider audience than we have ever been able to reach before.”
A spokesman for PR Doctor, a business devoted to helping firms get noticed on the small screen, said: “Being on television can be a real boost to businesses – so long as it goes the right way.
“It’s very difficult to put a price on it because the sky really is the limit – but that doesn’t mean you can’t crash.
“The Adelphi Hotel in Liverpool saw bookings soar 20 per cent due to the eight-part reality TV show based there in the 1990s. There’s no reason Jet Set firm can’t do the same again – I wish them all the best.”
Jet Set recently won the Best European Limousine Operator and Best Chauffeur awards at the European Limousine Company of the Year Awards.