ONE of the most controversial shows on British television is sending it’s guests to the Fylde coast for after-show treatment.
Long-running ITV talk show Jeremy Kyle, the programme that helps resolve problems between members the nation’s problematic population, is sending it’s guests exclusively to a St Annes treatment centre, in an effort to support them after they have appeared on the show.
Pierpoint Addiction Treatment Centre, on Clifton Drive North, St Annes, treats patients for alcohol and drug addiction.
The show, whose topics this week included ‘I celebrated being reunited with my mum by taking drugs with her’ and ‘My son threatened to stab me’ is the highest rating programme among ITV’s morning shows and is known for the presenter’s aggressive and judgmental style.
St Annes Town Mayor, Angela Jacques, said: “It really is a step into the unknown. We have known for some time the excellent work the centre does do, but until people start coming from the show to St Annes, we can’t make a judgment over guests of the show using the centre. Scrutiny and standards must remain as high at the centre as they currently are, ahead of and while patients are in the town.”
Mark Styles, business and quality performance director at Pierpoint, said: “For too long now, residential rehabilitation has been considered a preserve of the rich and famous, often meaning less effective addiction treatments are all that are offered to the remainder of society; which is why we are thrilled to be providing services for The Jeremy Kyle Show.”
A spokeswoman for Pierpoint, which has three centres across St Annes, confirmed the centre’s, said: “Pierpoint is proud to announce it has been selected to provide services for The Jeremy Kyle show.
“Pierpoint will be offering guests who are suffering with drug or alcohol addiction bespoke and tailored programmes of residential rehabilitation, which it is hoped will work towards the best outcomes and positive solutions possible for guests.”
Editors at the ITV show were unavailable for comment.