Jeweller achieves a lifelong dream

Blackpool jeweller Michael Hyman has finally achieved a 41-year ambition and is now an official Rolex stockist at his Church Street branch.'Michael with a yellow gold Daytona model. PIC BY ROB LOCK'12-4-2011
Blackpool jeweller Michael Hyman has finally achieved a 41-year ambition and is now an official Rolex stockist at his Church Street branch.'Michael with a yellow gold Daytona model. PIC BY ROB LOCK'12-4-2011
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A JEWELLER has realised his lifelong dream – and secured one of the most revered brands in the world.

For after 41 years of trying, Michael Hyman has secured the Rolex brand at his store.

Since joining family firm Leonard Dews all those years ago, Mr Hyman had been determined to become an official agent for the prestigious brand.

And now he can proudly boast he is.

He said: “It is a fantastic achievement for us.

“We are extremely delighted to be appointed Rolex agents – it has been a lifelong dream for me!”

Prices

The famously-expensive brand has prices that range from around £5,000 up to around £20,000,000 for its standard watches – but there are far higher prices attached to its more luxurious offerings.

The Church Street, Blackpool, store, in operation since 1926, is one of the resort’s longest-serving retailers.

It has a heritage that dates back to 1877 and was acquired in the 1950s by the Hyman family which has since built the Leonard Dews name into a multi-million pound operation.

The Blackpool flagship store, which has recently undergone a £300,000 refurbishment, is now one of just 35 jewellers in the UK and Ireland to have both the prestigious Rolex and Patek Philippe brands on board.

The newly-extended store also has Cartier, Breitling, Raymond Weil, and Gucci among its offerings.

Mr Hyman added: “The latest Rolex models reflect the brand’s tireless passion and quest for perfection.”

The Geneva-based luxury brand has some origins in the UK. In 1905, Hans Wilsdorf and brother-in-law Alfred Davis founded a company to import Swiss clock workings to England, which they then fashioned into watches and sold to jewellers who put their own names to them.

Three years later, Wilsdorf registered the famous trademark in La Chaux-de-Fonds, Switzerland.

At Baselworld 2011, Rolex unveiled five new prestige models in the Oyster collection.

With these new models Rolex continues to discreetly evolve its flagship products enhancing them with the latest technical and aesthetic innovations while drawing on its historical heritage. New models in the collection include the Oyster Perpetual Explorer II and a new edition of the legendary Oyster Perpetual Cosmograph Daytona.

A new stand for the Rolex range has been installed in the Church Street store as part of its refurbishment works, achieved with help from Blackpool Council.