It’s time for tea empire to grow

Charbrew Teas, which will be appearing on the shelves of Booths supermarkets in the near future.
Charbrew Teas, which will be appearing on the shelves of Booths supermarkets in the near future.
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ADAM Soliman’s tea empire is set to reach greater heights in 2012.

The 23-year-old Blackpool graduate has seen his Charbrew product appear on shelves in TK Maxx, Lakeland, Booths and Sainsburys, and he now has his sights set on hotel chains and new products.

The firm has also brought in Chris Hook, 53, the former boss of Nutrition Point, as it looks to international markets.

Adam said: “We got a five-figure investment from Enterprise Ventures and then brought in Chris as a non-executive director from Nutrition Point which specialised in own-brands and turned into a £30m business.

“We’re now looking at getting more products on the shelves and are looking at new products to be put into hotels.”

The firm has been in talks with the Bespoke Hotel Group, distribution firm 3663, and online retailer Ocado.

Adam added: “Hopefully we’ll get into Ocado but we’re also looking further afield.

“We’re talking to Casino supermarket group in France so hopefully we’ll see a result there.”

Mr Solimon established the Global Tea and Coffee Exchange Ltd after graduating, and snubbed a career in the City to launch his Charbrew range, now operating from Blackpool Business Park off Squires Gate Lane.

There is also plans for iced teas and coffee – and a plan to keep a continuous flow of sales with a subscription-based tea club which would deliver a variety of teas to its customers.