An internet company has praised the passion of Blackpool businesses for embracing the world wide web to help sales.
Google has awarded the resort an eTown award to celebrate its success as one of the top e-commerce and internet towns in the country.
Blackpool was chosen from 1,300 other towns after research was carried out by Ipsos Mori to find businesses willing to adapt to what the internet can offer them.
Rick Farrell, a Google user experience designer, studied at Blackpool and The Fylde College before joining the company and presented the award to Gordon Marsden, MP for Blackpool South.
He said: “Businesses are being entrepreneurial and taking these e-commerce opportunities to grow their business outside of Blackpool.
“We are doing these awards to bring recognition to towns that are forward thinking, but also to raise more awareness of local businesses.”
Simon Ballinger, of BAL Driving School, was one of the businessmen recognised.
He said: “I had a fairly bad car crash about four years ago and I was in hospital for five weeks.
“When I came out I had to re-build the businesses because 17-year-olds don’t wait around.
“I used the internet to get the responses I needed and I’m here and still in business.”