Iconic building gets five star makeover

An artist's impression of how apartment six in Breck Apartments is set to look.

An artist's impression of how apartment six in Breck Apartments is set to look.

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AN iconic building is being transformed into luxury holiday apartments as a market town enters the tourism market.

Breck Short Stay Apartments are currently being constructed in Poulton town centre.

Breck apartments, Poulton-le-Fylde.

Breck apartments, Poulton-le-Fylde.

Developer AJP Properties, owned by Fleetwood Town chairman Andy Pilley, is investing £1.2m in the red brick building on the corner of Breck Road and Lockwood Avenue.

Paul Cook, who heads the project management and investment property portfolio for AJP Properties, said: “The one thing Poulton has been missing for years is somewhere people can stay.

“There hasn’t been anywhere like this in the area before. It will bring the right sort of people to Poulton.

“We are aiming for a five star rating following our first successful appraisal. We’re offering a standard which has never been seen in the area.”

The building had originally been given permission to house twelve one and two-bed apartments, but plans were altered after developers saw the potential for holiday flats in Poulton.

Mr Cook added: “Whenever family or friends came to visit us in the past there has always been a struggle for local accommodation.

“That’s where the idea came from. A few people had said Poulton really needs a hotel, but people nowadays much prefer to have their own space.”

It is hoped the development will be ready to welcome guests from early 2013, though the developers have said they would like to be open for Christmas.

The flats hope to cater for corporate guests, using its location next to Poulton train station as a selling point to businessmen visiting the Fylde coast, as well as appealing to the family and friends of Poulton residents visiting the town.

David Henderson, Wyre councillor for Breck ward, said: “The council would welcome a quality development which would encourage visitors to Poulton.

“I’m glad to see that building has been brought back into good use, it’s nice to see such a site hasn’t been lost. I shall certainly be interested to see if it contributes to the future of Poulton.”

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