High street giant’s hi-tech shake-up

New technology at HMV, Blackpool.'Technology Sales assistant Gareth Mekkwinski tries out some state of the art headphones.

New technology at HMV, Blackpool.'Technology Sales assistant Gareth Mekkwinski tries out some state of the art headphones.

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A MUSIC store has re-launched in the resort with a hi-tech look in a bid to beat its internet competitors.

HMV on Bank Hey Street now boasts a dedicated personal technology section to offer shoppers more choice of buying music and entertainment content in digital form.

Neil Carpenter, HMV Blackpool store manager, said the re-fit – which includes display tables featuring the latest gadgets in the industry – has also led the store to take on two more staff members.

He added: “The internet is a definite competitor. The way people are consuming music and entertainment has changed – people are downloading films and music. But they have still got to watch it on something and we are giving them the tools to do that.

“It’s going back to where we were a long time ago – it used to be a hardware store, we used to sell gramophones.

“The increased focus on really cool personal technology products has given our store a great new, cutting-edge look.

“We‘re getting a very positive response from customers, and we‘ve also been able to take on some more staff to support the increased service we‘ll be providing. We expect technology devices to be among this year’s must-have Christmas gifts - especially headphones, which are really taking off in a big way.”

The Blackpool store, which is one of 150 across the country to benefit from the multi-million investment, now features eight demo tables packed with different technology from state-of-the-art headphones to tablets such as the iPad and docking stations.

Six Christmas temporary employees have joined 17 permanent staff at Blackpool HMV and the store is expected to take a further four people on during the festive season.

Mr Carpenter added: “There is still a big interest in CDs and DVDs so we have not cut back on them.

“There is still nothing better than a CD for sound quality.”

HMV’s head of technology Ewan Pinder added: “Expanding our range of technology products, through which so many of us increasingly consume our entertainment content these days, is a very natural fit for us.”