Businesses can quickly market their products and services to millions of people through social media and the internet.
But the downside is that negative reviews about your business or malicious lies concerning you personally, are circulated even faster.
Bad news travels faster than the speed of light and can ruin people and businesses in minutes.
People love to gossip. People love to be the first to share negative and sensational topics about people they know, or people they don’t know!
Problems will arise if you and your company do not monitor positive or negative reviews and comments.
And if you are unaware, don’t respond or act to protect yourself, then you leave your company exposed financially.
Marketing a business is hard enough without someone waging a campaign of negativity against you.
The definition of Libel according to Law.com is:- “libel - to publish in print (including pictures), writing or broadcast through radio, television or film, an untruth about another which will do harm to that person or his/her reputation, by tending to bring the target into ridicule, hatred, scorn or contempt of others.
Libel is the written or broadcast form of defamation, distinguished from slander, which is oral defamation. It is a tort (civil wrong) making the person or entity (like a newspaper, magazine or political organization) open to a lawsuit for damages.
Business Reputation management is the fastest growing industry on the internet, for which the Legal profession are very grateful for! So might I suggest you monitor what is being said about you and your company, including what you write and circulate.