A MEDIA business has had to double its Twitter workshops as firms look to cash in on the Open Golf Championship next month.
Online social networking specialist Huddle Media in Lytham has been inundated with requests for its popular workshops as the Fylde coast prepares for its biggest sporting event for a decade.
The company, which runs monthly workshops on personal media sites Twitter, Facebook and LinkedIn from its office in the Clock Tower, Market Square, has seen a leap in demand for Twitter in particular and will now run extra sessions prior to the Open Golf influx in July.
Director Emma Martin said: “The golf audience are avid tweeters and will use social media channels to find out about local services and seek recommendations.
“We teach businesses how to find these users and turn their requests for information into engagement and ultimately purchase.
“There’s never been a better time to join Twitter if you’re a business in Blackpool, Lytham or St Annes and we aim to help as many businesses as possible between now and The Open.”
The surge in demand comes as Twitter announced it had exceeded 10 million active users in the UK, and 383 million worldwide.
In total, 80 per cent of users access the service in the UK via a mobile device to get up-to-the-minute information.
Twitter has been voted the most powerful social media business tool with users able to reach millions of people in seconds.
Business leaders have been swift to tap into Twitter with the likes of Lord Sugar keen to point out its strengths as a networking tool.
The Open Golf Championship is set to attract up to 200,000 extra visitors to the Fylde coast this year.
Dedicated twitter streams will be put in place during the championship.
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