Shop owners in Cleveleys got into the Christmas spirit by entering a best-dressed window competition.
Children from two schools were chosen to judge the winner – and the shop they chose has no actual window!
The Fish Plaice in Victoria Road West was chosen by the youngsters for its comical display of penguins and snowmen having a snowball fight with baubles.
The competition was organised by Coun Andrea Kay to encourage retailers to make Cleveleys a special place to visit and do some Christmas shopping.
She offered 200 retailers in the town £25 towards lighting and decorations to get them in the festive spirit.
And each shop has one unusual item in the window which families can spot in a festive treasure hunt to win their own prize.
She said: “We asked shops to dress up their business and add a festive prize that the public are to find, all they had to do was provide the receipts and they would be reimbursed with the £25 from the Christmas grant that Wyre gives to Cleveleys town centre.
“The judges came from Manor Beach Primary School and Northfold Primary School
“The head boy and girl from both schools came with the headteachers to visit all the shops that had agreed to take part.
“They went around each of the shops and marked each display.
“First prize this year goes to The Fish Plaice.”
She said the Trinity Hospice shop window came second and the children chose McDonald’s Estate agents as third.
She added: “The children had a lovely day even though it was wet and windy and enjoyed meeting the retailers and viewing their business displays.
“I spoke to the retailers and was told how much fun they had dressing their shops’ windows and it was lovely to be included and take part.
“The fish shop when asked didn’t think they could take part as they do not actually have a window but just a foyer in front of their stall.
“It was lovely to see how innovative they had been with their display.
“All business that took part deserved to win and I personally appreciate their time and enthusiasm in taking part to try and improve our town this Christmas.
“The other competition is for the public; it runs until December 30.
“The public are to go around the retailers that are taking part and look closely at their displays , where hidden will be a festive treasure in each display.
“They have to name the shop and what the festive treasure item is.
“Once they have found all the treasure they can return their forms to Barista Coffee Shop or the Royal Bank of Scotland, the winner will be announced on New Year’s Eve.
The prizes are, a meal for four people at Barista coffee shop, afamily bowling ticket at Thornton YMCA and a family cinema ticket at the Vue Cinema.