Fylde coast firm saves favourite from oblivion

Alison Brand, marketing director Tangerine Confectionery, celebrates saving the Wham bar
Alison Brand, marketing director Tangerine Confectionery, celebrates saving the Wham bar
0
Have your say

A BLACKPOOL sweet company has swooped to the rescue of popular chew bars.

The iconic Wham bar and Highland Toffee – both famous for removing many a filling due to their chewy nature – were thought to be lost when manufacturer Millar McCowan, went into administration.

But Blackpool-based Tangerine Confectionery has saved the brands.

The acquisition of both is part of an ongoing growth strategy for Tangerine which has seen its turnover quadruple to more than £160m in the past five years.

Instantly recognisable, Wham – a raspberry-flavoured bar stuffed with tongue-tingling coloured crystals – has been a firm favourite for more than 25 years.

And with more than 80 years of heritage, Highland Toffee is also a perennial favourite.

The Vicarage Lane firm now has six out of the top 10 chew bar brands, expanding a category-leading portfolio which includes, Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains, Black Jacks and Fruit Salads.

Highland Toffee will add to Tangerine’s more traditional confectionery offering alongside brands such as Taveners, Lion and Jameson’s.

Tangerine Confectionery marketing director Alison Brand said: “To have secured the Wham and Highland Toffee brands and to be adding them to a portfolio which includes some of Britain’s best loved sweets is a significant step for the business. They both retain such a strong appeal for adults and kids alike and have a natural place in our family favourites.”

Michael Parker, founder of online sweetshop AQuarterOf said: “The Wham bar is iconic, it’s one of those sweets which reminds people of their childhood. When I first started AQuarterOf nine years ago it was one of those sweets everyone said we should have.

“People have many fond memories of it – it’s a link to the carefree times of youth.”

Numerous campaigns to save the sweet appeared on Facebook and Twitter with fans reacting angrily to the news of its demise. Some even wrote poems about the sweet.