Fylde coast cheese duo enjoy a grate year

Photo: David Hurst'Pam and Steve Tribick are celebrating a successful year at The Crumbly Cheese Shop, Cleveleys.
Photo: David Hurst'Pam and Steve Tribick are celebrating a successful year at The Crumbly Cheese Shop, Cleveleys.
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A Fylde coast shop that was almost given away for free because no-one had come forward to buy it has celebrated a successful year in business.

The Crumbly Cheese in Victoria Road West, Cleveleys, had been up for sale for months this time last year, as its owner wanted to give it up for health reasons.

Steve Chesher said he would give it away if an end of November deadline passed, but luckily Pam and Steve Tribick stepped in to keep the high street shop going.

And they have done so well they have taken on a second member of staff and they now export Lancashire cheese around the world.

Pam said: “I am Blackpool born and bred and Steve and I saw the adverts and the story on Facebook that it was having to close down.

“I am from a fitness industry background and Steve was working as an electrical engineer in construction out in the Middle East. His contract was coming to an end and I had been winding down my business as I was having to travel there and back all the time so we thought we would give it a go. We love it. I was described as being a bit like a rabbit caught in the headlights when we first took over, especially as it was the run in to Christmas, but everybody has been very helpful.

“All the customers have been supportive and patient with us. The trick is to listen to what your customers want. Facebook has been very useful in that respect, we get a lot of feedback from that. We decided to branch out a little bit and as well as cheese, quality pickles and biscuits to go with cheese, we have a deli counter and we also do a diabetic range and gluten free.

“We have doubled the number of cheeses on sale that we started with and we sell cheeses all over the world via the website. We have sent Lancashire cheese to Texas, Canada and Australia.

“We took on one staff member in February and we have just taken on our second.”

Cleveleys MP Paul Maynard said: “The Crumbly Cheese is one of those Cleveleys Institutions which is dearly loved by shoppers of all ages. I also was not surprised, that against tough opposition, it won the best deli in my Fine Food Shop competition earlier this year. I pay tribute to Pam and Steve for their dedicated customer service and for being a special place on our high street.”