THE new boss of Marketing Lancashire has pledged to make the county a bigger tourism hotspot than ever before.
Renowned restaurateur Paul Heathcote (right) has been chosen to become chairman of Marketing Lancashire the new organisation, which replaces the Lancashire and Blackpool Tourist Board.
And he has promised to do his utmost to get the tourism spend in the county on the rise.
Paul, a celebrity chef and well – respected businessman who runs the Empress Grill in the Winter Gardens, and The Olive Press and Heathcote’s Brasserie in Preston, also sits on the board of Lindley, an outside catering business. This company runs around 50 contracts including premier league football, rugby and cricket clubs, racing venues theatres and concert halls.
He said: “Tourism has a large part to play in our economy, both private and public sectors will need to rally together to make this happen.
“It is about being creative, bold and optimistically cautious all at the same time.
“I am proud of Lancashire’s past and present, but excited on how I can help shape the future.”
“I am confident that I can support and encourage a team to make Lancashire a destination of choice for tourism.”
Established by Lancashire County Council, Marketing Lancashire will be a private sector led board with the objective of promoting Lancashire as a tourism destination.
It will also promote wider business investment in the county, which is crucial to growing a diverse economy.
The new company will work closely with public and private sector organisations across Lancashire to promote the county as a place to visit, work and invest.
Edwin Booth, chairman of the Lancashire Enterprise Partnership, said: “Marketing Lancashire is a new organisation looking for a fresh approach to marketing and promoting the county.
“It will work closely with us and I think that Paul is ideal .”