Freeport Outlet Centre at Fleetwood has reported record sales for Christmas and for the year 2014.
The outlet centre, which hosts high street favourites such as Next, M&S Outlet and The Fragrance Shop, said it saw an increase in sales of over half a million pounds during 2014.
In the last week before Christmas, sales were 9.5 per cent ahead of last year as customers chose the centre as their Christmas shopping destination.
The spike was driven by the festive Thursday activity, where customers were fuelled with free mulled wine and roasted chestnuts. Free-port is set to celebrate its 20th anniversary and it is planning a whole series of high profile community events throughout the year.
John Magee, Centre Manager at Freeport Fleetwood, said: “2014 was a fantastic year for the outlet. It was our most successful year since 2010. We also welcomed four additional retailers to the centre last year. We’ve concentrated our focus on improving our community engagement with events such as the Best of British celebration on September 13.
“The British-inspired family day saw the crowds flocking to enjoy patriotic entertainment, food and drinks plus a 40 per cent increase in footfall. It really seems to have cemented our position as an integral part of the Fleetwood community. We hope to see our success continue into 2015 as we mark 20 years. We have a whole series of events planned for our customers that will see us celebrate in style.”