A CHILEAN vineyard is marketing a new wine adorned with a picture of the Fylde coastline.
When 43-year-old Ian Graham entered a competition run by wine firm Isla Negra to find a picture of the UK’s most inspiring coastal spot, he never expected his shot of North Shore at sunset would be picked.
And from this week until the end of the year, Ian’s photograph will appear on bottles of the company’s wine sold at Tesco.
Needless to say Ian, of Baines Avenue, Layton, is delighted, though slightly gobsmacked.
He said: “I’ve got to be honest, I never dreamed I’d actually win.
“I only bought a camera last year but I’ve been hooked since.
“I love taking photographs and when I came across the competition on the internet, I thought I’d give it a go.
“I submitted two pictures and the one I thought was the best one didn’t get anywhere.
“But much to my surprise the other won the regional final, then beat off eight others really good photographs to win the national comp as well.
“It’s terrific because not many people can say a picture they’ve taken is going to be on a wine bottle sold all over the country.”
Ian, who lives with wife Susan and their six-year-old daughter Isabelle, was one of many amateur snappers from the town who entered the wine competition.
He reckons the key to success was avoiding the obvious.
He explained: “All the other pics of Blackpool I saw focused on the landmarks – the Pleasure Beach, the pier, the Tower. I just decided to send in a really nice shot of the shoreline.”
Ian’s image will feature on limited edition bottles of Isla Negra Reserva Cabernet Sauvignon.
But here’s the crunch question: Is Ian himself a wine drinker?
He added: “Fortunately yes – it would have been a bit embarrassing if I wasn’t but who doesn’t like wine?”
As well as the honour of his picture appearing on bottles, Ian won an SLR digital camera worth £500.
He said: “I’ve given it to my wife because she’s actually a better photographer than me.”
Ian will also receive a case of Isla Negra wine as part of his winner’s package.
Nicola Hale, from the winery, said: “We think the magical sunset against the waves of the Blackpool tides in Ian’s picture really resonated with the public.
“It fended off stiff competition from pictures of other British coastal beauty spots, like Cornwall and Devon, to win the title of UK’s most inspiring coastal spot.
“It is good for Blackpool as a whole because it means people all over the country will be able to get a glimpse of the Fylde coast through a bottle of Isla Negra wine wherever they are this autumn.”