Designing profit for big business

Beverley Wood Design, a design and architectural consultancy based on Clifton Street in Lytham. Founder Beverley Wood (right) with Sarah Pickard and Nicola Rigby

Beverley Wood Design, a design and architectural consultancy based on Clifton Street in Lytham. Founder Beverley Wood (right) with Sarah Pickard and Nicola Rigby

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A DESIGN firm is helping some of the region’s biggest businesses to improve their turnovers.

Just two years into trading, Lytham-based Beverley Wood Design has won repeat business with discount retail park Cheshire Oaks and Liverpool John Lennon Airport to name but a few.

Beverley Wood, creative director of the Clifton Street company, said: “It’s long been known that good design can improve your bottom line.

“It stands to reason that a well-designed business space can boost profits.

“When you walk into a place that takes your breath away, you want to spend more time there. You go on to tell others about it, and want to return.

“Inevitably that means increased business.”

And her thoughts are backed up by the Design Council, which says every £100 invested in design could increase turnover by £225.

A spokesman for the Design Council said that the most commonly reported rate of return on design investment was 15 per cent.

He added: “Half of UK companies measuring the time taken to pay back an investment recovered their investment in one year, a quarter recovered their investment in just six months, and three-quarters within two years.”

Mrs Wood founded her business after starting her career in the Arcadia Group.

She was head of the in-house concept team and counts the design of Topshop in Oxford Street, London, as one of her achievements.

She later worked as a northern office of a major design agency before launching her own venture.

Mrs Wood said: “We’ve worked locally with Blackpool’s Sandcastle, and have just finished a fantastic scheme at Brockholes Visitor Centre in Windermere.

Other recent projects for the design firm have included designing visitor centres for Chester, Blackburn and Lancaster, and a new-build visitor centre at Cheshire Oaks,.

More recent work includes a street furniture project and an indoor children’s play area.

As the economy returns to growth, more firms are looking at investing in a redesign to give them a boost over other traders.

Mrs Wood added: “Good, co-ordinated, design not only makes a great visual impact but also means customers know where to go to get what they want.

“That means a higher level of service for them and greater efficiency and potential profits for you.”