Customer service on the cards

Danny Martin of Booths with the supermarket's new loyalty card.
Danny Martin of Booths with the supermarket's new loyalty card.
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A Lancashire family-owned supermarket firm has joined the digital revolution with an app to help customers keep tabs on their shopping.

And Booths, which opened the first of its 29 stores in Blackpool, has also launched a customer loyalty card.

The company said the card is designed to strengthen relationships with customers and will allow them to access to in-store events, food and drink demonstrations, tastings and online masterclasses to learn new food skills, as well as get exclusive discounts such as up to 10 per cent reward on purchases of six bottles of wine.

Customers can use both the app and website to view receipts electronically and analyse their spend. They can view the latest offers, find seasonal products, view supplier profiles and interviews, browse the recipe catalogue and add ingredients to their electronic shopping list with the touch of a button.

Marketing manager Danny Martin said: “Giving customers a first rate and enjoyable shopping experience is of the utmost importance to us and we are constantly looking at ways to do things differently and improve the Booths experience.

“Our customers share our passion for quality food and drink and The Booths Card scheme and mobile app will help customers to manage their spend whilst also learning new food skills and recipes which will enable them get the most pleasure from their shop.

“The response from customers has exceeded our expectations. We are printing cards daily to keep up.”

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