Consultancy role for tourism boss

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IT is a case of gamekeeper turned poacher for the former head of leisure in Wyre.

Tom Pridmore, once director of leisure services at the authority, has set up his own tourism and environmental consultancy business and is working locally to help develop tourism enterprises.

And he has been recognised for his achievements at Wyre Council at the Wyre Tourism Association’s award ceremony.

The recently refurbished Priory at Scorton was one of the first to recruit Mr Pridmore’s expertise, to lead the marketing portfolio of their different business interests including the hotel, pub, bakery and restaurant.

The venue also has two shops requiring very different marketing techniques - one selling top specification cycles, primarily through international web based sales, and the second, a retail outlet for designer country clothing, including the exclusive ‘Musto’ - Zara Phillips’ equestrian range.

Gary Lee, from the Priory, said: “We’re delighted to have Tom on board working with the Priory team, our business ventures are rapidly expanding and his skills will prove invaluable in that growth.”

Tom has also expanded his work with David Bellamy Associates, in his capacity as environmental consultant and assessor of Holiday Home parks in the North West. The David Bellamy award scheme recognises the achievements of parks and encourages environmental sustainability.

He was presented with an award for outstanding contribution to Wyre tourism at the Wyre Tourism Association Awards for his work at the authority, which saw him appointed to encourage rural tourism in 1987.

Mr Pridmore said: “I was absolutely delighted to receive the award but recognise that my achievements in tourism have been very much a team effort.

“I am really excited about my new role and particularly keen to work with the team at the Priory. The Priory is one of the first businesses I worked with when I moved into this area.”