Cod Army make business signing

Martin Booker Head of Commercial at Fleetwood Town FC and Sarah McLellan who is Sales & Events Manager at Highbury.

Martin Booker Head of Commercial at Fleetwood Town FC and Sarah McLellan who is Sales & Events Manager at Highbury.

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Fleetwood Town have boosted their off field team with two new signings designed to boost the club’s commercial profile.

Martin Booker is settling into his role as Head of Commercial and will oversee all club business relating to sponsorship, advertising, match day hospitality, marketing and events at Highbury.

He joined the club from Evo-Stik Premier side AFC Fylde where he was General Manager. Martin has previous Football League experience at Stockport County where he was Commercial Manager after several years in the sport and leisure sector.

He said: “It’s a fantastic opportunity to join Fleetwood Town at an exciting time with the club maintaining their progress in the Football League and continuing to enhance the club’s profile.

“The facilities at Highbury are second to none at this level and above and it’s up to us to maximise the club’s potential commercially with the supporters of the club and the local business community in this area and beyond.” He said they were planning a number of initiatives for 2013 and would be active in the business community of the north Fylde.

He said: “The chairman has invested millions in the facilities at the club and our job is to promote them and help businesses benefit from them. We have a superb catering partner with the Twelve Restaurant from Poulton”

Also joining the club is Sarah McLellan as Sales & Events Manager.

Her focus will be on building the events and function business in the state-of-the-art Parkside Suite at Highbury.

Sarah joins the club from TheGazette where she was a valued member of the sales team with over 15 years experience dealing with local businesses in the Fylde.

She said: “I’m excited about the challenge ahead. We have some fabulous facilities that are available for the local community to use.

“It’s a superb venue for family celebrations, weddings and christenings and for businesses who want to utilise the Parkside Suite and executive boxes for business functions and meetings too.”

Chief Executive Steve Curwood said: “Martin comes with an excellent reputation, and brings with him valuable commercial experience and knowledge of the industry, having spent most of his working life within football.

“I have no doubt he will maximize both the club’s commercial and banqueting operations given his background, and of course, given the excellent facilities here at Highbury.”

Both kicked off their time at Fleetwood in the festive clashes with Morecambe and York City both sell-outs in hospitality.