Busy times after promotion win

Busy times ahead for Dave Riche at Fleetwood Town Football Club, where the pitch is being re-laid.
Busy times ahead for Dave Riche at Fleetwood Town Football Club, where the pitch is being re-laid.
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BUSINESS has never been better at Fleetwood Town Football Club.

Since becoming one of the 92 members of the Football League, business development manager Dave Riche’s phone has never stopped ringing.

New rules and regulations, sponsors vying for position, and increased interest from across the country has made for a busy few weeks.

Mr Riche said: “The chairman and manager have already had meetings with the Football League about our obligations, but we’ve had to wait until last weekend to see who the second team coming up with us was, before we have our meeting to look at who our new partners are.

“I’ve been speaking with them over at Morecambe and they’ve been fantastic with all the advice they’ve given us.

“They’ve given us a list of pitch-side boards that have to go in prominent positions.

“But we have our existing sponsors who also want to be in prominent positions.

“I’ve now got to make sure Fred’s Pet Store board is in as prominent a position as nPower’s. The big names can’t be given preferential treatment – it’s the only way we can do it.”

One benefit of being a member of the Football League is access to a dedicated website – and revenue stream – from the footballing authorities, but Fleetwood already has a successful site.

Mr Riche said: “We’re working closely with the League on the site, and we also get an App and mobile-friendly website.

“We’ll run the site it in tandem with our own. We relaunched ours and the website hits were phenomenal – they trebled in a year.

“We’ll look at using ours for the corporate side of things.”

The club already hosts meetings and seminars and is looking to bringing in even more business in the future, helped by an increase in publicity.

Fleetwood’s meteoric rise into the Football League has been achieved by five promotions in just eight seasons – but club chairman Andy Pilley has signalled that arrival into the top 92 places in English football is far from mission accomplished.

No alterations need to be made to bring the ground up to league standards as it already meets them. Mr Riche added: “We’ve had to make no improvements – we always looked further ahead than getting here and always will. “Andy has said that we should always look at the next level so we are looking at how to expand further.”