Busy anniversary for sports ad firm

Christian Clayton of Elonex Sport
Christian Clayton of Elonex Sport
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A SPORTS hoardings and screens firm has marked its first year in business with a flurry of activity.

Elonex Sport plc, a sister company of LNX Distribution, has shown continual growth throughout its first year of business.

Elonex, a digital out-of-home LED sports advertising organisation, opened two offices, signed a contract with the Rugby Football League (RFL), installed LED signage in four Ruby Union stadiums and recently added netball to its list of ventures.

After opening its first office on Blackpool Business Park, Elonex Sport recently opened a second office in the South Stand, overlooking the rugby pitch at Worcester Warriors Sixways Stadium.

Both Elonex and LNX Distribution have created more than 40 jobs in Blackpool alone.

And LNX, the manufacturer of Elonex Sports’ LED screens, recently received a £10m grant to move its factories from Asia to the UK, which will eventually generate hundreds more jobs.

Elonex committed to a five-year £5m contract with the RFL, the premiership rugby league competition and second most-watched sport on television, as the official LED-supplier to top-flight clubs, such as Leeds Rhinos, Warrington Wolves and Wigan Warriors. This contract permits Elonex to supply LED hoardings for all televised Super League, Challenge Cup and international matches from the 2012 season onward. Managing director Christian Clayton said: “Rugby League is a fast-paced, exciting and challenging sport and Elonex is thrilled to become a sponsor of Super League by supplying cutting-edge LED signage.

“At Elonex, we’re always looking for new and innovative ways to promote our brand and products and believe this partnership will help us reach a new audience and help our business grow.”

Elonex Sport also signed contracts to install signs at Gloucester’s Kingsholm Stadium, London Irish’s Madejski Stadium, Worcester Warriors’ Sixways Stadium, and Northampton Saints’ Franklin’s Gardens for either the 60 square meter LED perimeter boards or are waiting installation of jumbo LED screens.

The most recent venture for Elonex Sport was the movement into netball. In January 2012, the FIAT Netball Super League signed an initial 12-month deal with a potential of an additional four years worth around a half-million pounds for screens.