Burton’s Biscuits today announced it is investing £2m in its Blackpool operation.
The move will enable it to increase its cookie making capacity by 700 tonnes a year and establish the Devonshire Road factory as its “centre of cookie excellence”.
It comes as part of a £13.5m investment company wide by the group, which is rumoured to be in line for a management buy-out.
This week it announced its pre-tax profits rose by £4.8m to £10m in 2012 and it has increased its share of the UK’s sweet biscuit market to 9.4 per cent.
In addition to the investment in its cookie production line, Burton’s has taken on four apprentices.
It has been producing treats at its Blackpool facility since 1937, and it now employs nearly 600 people there. It makes Maryland Cookies and Cadbury Fingers, but the new investment in a filled cookie production line has enabled production of Maryland Gooeys which have a soft chocolatey centre.
The equipment has a new dough depositor and auto-case packer plus improved wrapping facilities which further improve its lines, with some now running 24 hours seven days a week.
Blackpool also produces large sized cookies, and a Cadbury cookie variant for France that is nougatine-based.
Derek Harris, factory general manager at Burton’s Biscuit Company Blackpool, said: “Our investment in capabilities such as the new Cookies Centre of excellence, enables us to continue to lead from the front and keep the market fresh by bringing new and innovative products to market quicker than anyone else – transforming the biscuit aisle.”