Booths bucks the not so festive trend

Chris Dee the chief operating officer for the Booths supermarket chain.

Chris Dee the chief operating officer for the Booths supermarket chain.

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Booths, the family-owned regional supermarket which opened its first store in Blackpool, suceeded during Christmas where many national chains failed.

Booths said it achieved record sales over Christmas with a total sales increase of 5.61 per cent.

Like for like sales rose 3.48 per cent compared with the same period in 2012. Booths opened a new store in November in Milnthorpe, Cumbria, and sales were robust throughout all 29 stores.

It said the increase in sales could be attributed to various factors including customers planning ahead and “trading up” carefully and spending wisely.

Chief operating officer, Chris Dee, said: “Our pre-orders were up by 58 per cent with customers ordering in advance for the day.

“There was a trend for show stopper beef roasts this year as beef sales rose by 39 per cent and our fish sales saw a rise of 14 per cent. We made it easy to order online and collect in advance of the big day.”

Further indications of a trade upwards at Booths are supported by a 39 per cent increase in smoked salmon sales, a 23 per cent rise in sales of vintage Champagne and a 27 per cent increase on magnums of fizz.

Booths boasts the largest range of vintage ales in any UK supermarket and sales were up by an impressive 87 per cent.

Morrisons reported a 2.5 per cent decline in like-for-like sales in the six weeks to Christmas while, Tesco is predicted to show a modest return to sales growth later this week, and Sainsbury’s set to be up by about one per cent.

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