Blackpool’s main shopping centre has hired one of the town’s public relations agency to handle its marketing campaigns.
The 300,000 sq ft Hounds Hill Shopping Centre is home to 70 tenants with a wide variety of high street brands and designer labels and has been a driving force for retail in the resort since 1980.
It underwent a £40m makeover in 2008 and secured a number of premier tenants including Debenhams, JD Sports and River Island.
A new business plan was created in 2012 with an aim to introduce high end fashion retailers Tessuti and Scotts, Jack & Jones and Footasylum.
The food court was completely refurbished and CPL brought brands Burger King, Roosters and El Taco Loco to the scheme.
Ed’s Diner and Prezzo are the latest food and beverage outlets to take a position in the scheme and there are further plans to promote Victoria Street for cafe and restaurant operators.
Debbs Lancelott, centre manager at Houndshill, said: “We were looking for a company who are modern and contemporary who we are able to create a new and exciting concept to represent the Houndshill brand as it is today. The concept that Happy created suited our brief perfectly and we are very excited to launch this campaign in the forthcoming weeks.
“Having Happy Creative as our marketing partner is a great asset to the team here at Houndshill and we look forward to moving forward with some exciting plans for the centre.”
Karen Lambert is the managing director at Happy Creative which is based at Metropolitan Business Park, in Preston New Road.
She said: “We are delighted to be the marketing partner for Houndshill which has been delivering a great retail experience to Blackpool for many years.
“These are exciting times for the shopping centre and we are looking forward to delivering the marketing campaigns and engaging with their existing and new shoppers to the resort.”