Blackpool Pleasure Beach snaps up photo app contract

Pleasure Beach Big One photo by Picsolve

Pleasure Beach Big One photo by Picsolve

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Blackpool Pleasure Beach has signed a deal which will let customers upload photos of themselves on rides immediately.

Image capture partner, Picsolve has announced the signing of a new contract which continues its 20-year partnership with Blackpool Pleasure Beach.

The renewal sees Picsolve committing to bringing new technical solutions to rides, including the Big One.

Picsolve staff will continue to be integrated into the Pleasure Beach team where they will work together to meet customer demands.

With Blackpool Pleasure Beach being voted TripAdvisor’s number one UK theme park, it said the focus on offering the ‘connected guest’ the latest in digital access was crucial to the contract.

Picsolve will give thrill-seekers access to an app specifically designed to allow instant access to ride images, which can then be uploaded to social media.

Darren Mills, Picsolve’s Head of Business Development, UK and Northern Ireland, said: “With the longstanding heritage between the two brands it was important to us to find ways of updating our offering with the park and maintain our strong relationship. Guest satisfaction was at the heart of our proposal and after several years of commitment towards finding solutions that work in a digital age too, it was great for us to be able to offer the app as part of the package.”

Amanda Thompson OBE, Managing Director of Blackpool Pleasure Beach, said: “Picsolve has constantly evolved, offering imaginative and innovative ideas that in turn help us to stay ahead of consumer demand and, quite simply, keep them happy.

“With increased focus on social media and consumption of content through mobile devices, providing guests with immediate access to high quality images is vital to help us ensure they take home long lasting happy memories.”