Bid to flatten Prom hotel and build flats

Burlingham Hotel in South Promenade, Blackpool.

Burlingham Hotel in South Promenade, Blackpool.

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A £1m investment could see a run down seafront hotel bulldozed and converted into residential apartments.

Councillors are being recommended to approve a planning application to demolish the former Burlingham Hotel on the Promenade in South Shore and build a five-storey apartment block in its place.

Developer John Hartley says he hopes to create a ‘luxury’ scheme which will help uplift the area.

He said: “It will be sad to lose the hotel but we have tried a number of different things to keep it trading and it just hasn’t worked.

“These will be really nice, luxury flats, all with sea views – it will be a quality development fitting with such a prime location. All over the world there is massive demand from people wanting to live on the seafront and we think that will be the same here.”

The site is between the Howards Crest Hotel which has recently been refurbished and a fish and chip restaurant.

If planning permission is secured, Mr Hartley hopes to get funding in place and start work as soon as possible.

A report to Blackpool Council’s planning committee, which is due to consider the application when it meets on Tuesday, says “the hotel appears dilapidated”.

It says the site lies at the boundary of the holiday area and an area of mixed uses including pubs and other permanent flats.

The report adds: “The redevelopment of the application site would see the removal of a couple of buildings which have a detrimental impact on the streetscene and their replacement with a single new building.

“Consequently, the redevelopment proposed would complement the wider regeneration achieved to date and may stimulate further investment in the area.”

In 2012 Mr Hartley put forward proposals to refurbish the Burlingham but that scheme never went forward.