Barn-storming win for Fylde village agency

The ICG team are presented with their award. left to right, Alistair McGowan, Rachael Ireland, PR account manager at ICG, Peter Cobley, commercial director at ICG and category sponsor, Nick Johnson, director at EventBeat

The ICG team are presented with their award. left to right, Alistair McGowan, Rachael Ireland, PR account manager at ICG, Peter Cobley, commercial director at ICG and category sponsor, Nick Johnson, director at EventBeat

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A Fylde creative agency which began as a one man band above the Co-op in Warton has beaten some of the biggest names in the country to claim a top award.

ICG, which was founded 20 years ago, now employs 16 and is based in a converted barn in Harbour Lane, from where it provides a range of services including design, public relations and digital solutions.

The full-service creative agency was hailed winner of the The Most Entrepreneurial PR/Marketing Firm of the Year at the North West Entrepreneur of the Year Awards.

The award marks a successful year for ICG, which in the past 12 months has welcomed several new clients to its roster, including Roots Hand Cooked Vegetable Crisps and Gladstone’s Library, and which also has its longest standing client the nearby BAE Systems, as well as tool hire firm Speedy Services, Centrica, Questa Chartered Accountants and Blackpool Zoo.

Peter Cobley, commercial director at ICG, said: “It is a massive accomplishment for a small agency to beat some of the leading firms from Manchester and Liverpool and winning is testament to the on-going hard work and dedication displayed by the whole team. It will certainly raise our profile in the North West.”

He joined the firm 15 years ago, when it had grown to a team of 10 designers all working on the BAE contract, with the job of extending the client base and service range.

He said: “We still have BAE Systems among our clients, but they account for only about three per cent of our client base now.

“As clients began to need more than just design work we expanded our range of services into public relations, digital solutions and social media.”

Julie Hackett, PR manager, said: “We have clients of all sizes, from big plcs right down to small local businesses, but we always aim to give the same level of service and a commitment to their business. We aim to be a real partner.

“The thing that has changed most is technology, which has revolutionised how businesses communicate, and offers more opportunities and developments.”

Peter added: “Our aim now is to continue our growth. For the past 10 years it has grown 10 to 15 per cent each year, but in the past couple of years it has been closer to 30 per cent, and we hope to continue that for the next 10 years.”